On a continuous quest for more customer value

Why we’re in business

It’s our mission to:

• assist customers in achieving increased profitability…
  … by ensuring efficiency, reliability, quality and safety in the customers’ processes.

Where we’re heading

It’s our vision to:

• … be the preferred partner for customers and suppliers alike
• …attract the best people…
• ...be the obvious choice for entrepreneurs considering selling their companies.

What we want to achieve

It’s our goal to:

• establish market leadership for all companies (No. 1 or 2) in their segment/geographical market,
• build strong brand recognition,
• grow twice as fast as the market as a whole, through a combination of organic growth and acquisitions,
• establish the strongest partner relationships in our market.

Strategic priorities

We will increasingly focus on:

• customers and customer relations, solutions and services,
• profitability and growth,
• building a strong employer brand and superior management of our human resources,
• building group synergies, while maintaining all of the benefits of entrepreneurial drive in a decentralised organisation,
• active marketing and development of new distribution channels, including e-trade,
• evolving our expertise and sharing it with our customers.

Financial targets

• 15 percent annual return on capital employed (ROCE), measured over a business cycle of 3–5 years.
• 10 percent annual growth, measured over a business cycle of 3–5 years.
• The ROCE and growth targets are to be achieved while the Group as a whole generates a positive cash flow and maintains a debt ratio not exceeding 50 percent.